The Brooks Group launches BrooksUP 2.0 with AI sales coaching

The Brooks Group on Sept. 9 launched BrooksUP 2.0, a redesigned sales reinforcement platform with real-time AI avatar roleplay, AI-powered search and a streamlined learning flow. The update is aimed at helping sales teams practice more often, reinforce training after class and improve coaching efficiency.

Why it matters: - BrooksUP 2.0 is built to extend sales training beyond the classroom through structured practice and ongoing reinforcement. - The platform is designed to help sales coaches give more targeted feedback and help sellers build confidence through repeated practice. - The update adds AI tools that can speed up content access and increase coaching frequency.

What happened: - The Brooks Group announced the launch of BrooksUP 2.0 on Sept. 9, 2026. - The company said the upgraded sales coaching and reinforcement platform includes real-time AI avatar roleplay, AI-powered search and a streamlined user experience. - Will Brooks, CEO of The Brooks Group, said AI-powered tools like BrooksUP are an essential part of the learning process when used alongside sales manager coaching.

The details: - Real-time AI avatar roleplay lets sellers hold conversations with a lifelike animated avatar that speaks, moves and responds dynamically. - The roleplay tool provides immediate feedback, coaching and scoring during sales conversation practice. - BrooksUP 2.0 modules align with the Brooks Talent Index® assessment and The Brooks Group’s IMPACT Selling® process. - Each module follows a three-part learning flow: Refresh, Quiz and Practice. - Refresh uses short microlearning content to reinforce key concepts. - Quiz includes five application-focused questions that test understanding, not just recall. - Practice uses AI avatar-powered roleplay and gives immediate, detailed feedback. - A final assessment measures knowledge retention across all reinforcement modules. - AI-powered Search lets sellers find learning resources such as videos, microlearning, podcasts and job aids. - Sales managers and coaches can prescribe specific content to support a seller’s development. - The platform includes progress bars, score improvement tracking and leaderboard standings to encourage continued use. - Sellers earn an IMPACT Selling® Reinforcement Badge when they complete the platform. - Top performers within each cohort are recognized. - The Brooks Group said BrooksUP 2.0 is intended to improve engagement throughout the reinforcement journey.

Between the lines: - The launch reflects a broader shift toward combining traditional sales coaching with AI-assisted practice. - The platform’s design suggests Brooks Group is trying to make reinforcement more continuous, measurable and personalized. - Competition features such as leaderboards and badges are meant to keep sellers returning to the platform.

What's next: - The Brooks Group is directing users to more information about BrooksUP 2.0 at the company’s announcement. - Sales teams using the platform can expect reinforcement modules, search tools and roleplay practice to be the core of ongoing coaching and skill development. - The company is likely to position BrooksUP 2.0 as part of its broader sales training and development offering.