SUPERZOO adds accredited veterinary CE with US Vet Shows

SUPERZOO will offer accredited veterinary continuing education for the first time at its 2026 show in Las Vegas, expanding the pet retail event into a broader professional education hub. The new program is designed for veterinarians and practice leaders navigating business, client service and retail decisions alongside clinical care.

Why it matters: - Veterinary practices are increasingly expected to manage care, retail assortments, wellness programs and client education at the same time. - The new CE track gives veterinarians and practice leaders education that reflects those business realities. - The move broadens SUPERZOO’s role beyond pet retail into the operational side of veterinary care.

What happened: - SUPERZOO will offer accredited veterinary continuing education for the first time at its 2026 event. - SUPERZOO is partnering with US Vet Shows to run the program. - SUPERZOO 2026 is scheduled for Aug. 12-14 at Mandalay Bay Convention Center in Las Vegas. - Education begins Aug. 11.

The details: - US Vet Shows specializes in accredited continuing education for veterinary professionals and organizes New York Vet and Wild West Vet. - The sessions are designed for veterinarians, practice leaders and multidisciplinary teams. - The program focuses on workforce retention, client relationships, practice growth and revenue performance. - Featured sessions include: - The Revolving Door: Calculating What Turnover Actually Costs Your Practice, Thursday, Aug. 13, 9-10 a.m. - The Client from Hell: Strategies for Managing Difficult Pet Owners, Thursday, Aug. 13, 10:30-11:30 a.m. - The Pet Parent Wallet: Finding Growth in the Other End of the Leash, Thursday, Aug. 13, 1-2 p.m. - Client Experience is Your Growth Strategy, Thursday, Aug. 13, 2:30-3:30 p.m. - SUPERZOO already offers education for retailers, groomers and wellness providers. - That broader programming covers leadership development, business skills, international markets and professional networking. - SUPERZOO draws 22,000 professionals each year. - In 2025, more than 72% of attendees placed orders during the show. - Nearly 94% of attendees in 2025 purchased from a supplier they discovered onsite. - The 2026 show will feature more than 1,100 new product debuts across pet health, wellness, nutrition, grooming, technology and accessories. - Veterinary professionals will have access to nutrition, wellness and diagnostic products clients are already asking about. - For updates and registration details, visit SUPERZOO.org.

Between the lines: - The addition of CE reflects how pet businesses increasingly overlap across retail, wellness and veterinary care. - SUPERZOO is positioning its floor traffic and product mix as a practical draw for veterinary teams, not just retailers. - The event is using education to deepen attendance value while reinforcing its buying and sourcing identity.

What's next: - SUPERZOO will open education on Aug. 11 ahead of the main show dates. - Attendees can expect veterinary CE sessions alongside the event’s existing retail and business programming. - Registration and event updates will continue through SUPERZOO’s website and social channels.

The bottom line: - SUPERZOO is turning its 2026 show into a cross-industry meeting point where veterinary teams can earn CE while connecting with the retail and product side of the pet business.